My Top 10 Tips for Social Media Marketing Success

1. Be patient. 
Social media marketing is relationship marketing. Relationships, both offline and online, are based on trust, and that takes time.

2. Make a plan. 
Define who you are (your brand), who you are trying to reach (your market) and where they can be found (what social media sites they use, and when and how they use them.) Use this information to create a social media marketing plan.  I have a free social media marketing plan worksheet on my website. Here’s a link: https://betsylewisconsulting.com/free-worksheets

3. Work smart. 
Don’t spread yourself too thin. You don’t need to participate on every social media platform. Pick the one or two that make the most sense for your business.

4. Be findable. 
Make sure that each of your online sites is connected to the other. Add follow and share buttons wherever you can — like the one you see above.

5. Participate. 
Join in – like, share, comment, respond etc. Fill in the picture of who you are by sharing your life, your story and your passions. People will be more likely to buy your art work if they buy into YOU first.

6. Use the 80/20 rule.
Put your customers and potential customers first. 80% of your social media activities should be for the benefit of your followers through sharing useful links and commenting. Keep self-promotion to 20%.

7. Use more images/less text. 
Good images, questions, and short precise text will get the best engagement from your followers across all social media platforms.

8. Use artwork for Banners. 
Good news for artists! If you’re using a social media site that includes a banner, avoid a standard photo. Instead, use artwork. A recent study shows that banners with unique artwork are better remembered and recognized than those containing texts or links.

9. Respond promptly. 
Don’t let more than 1- 2 days go by before you respond to comments and questions from your followers.

10. Update. 
Regularly review and refresh your profiles, bios and services on all the social media platforms you use.

Bonus Tip: Research. 
Take a look at the social sites of your competition, and/or people in your field who you admire. How are they using social media? What is working for them? What is getting engagement? Then follow their example.

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15 Social Media Tips You Don’t Want to Miss

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Read the Tips!

Every day (almost) on the Betsy Lewis Consulting Facebook Page I post a short but sweet, up to the minute social media marketing tip. For this blog post I compiled 15 of my  best tips from last month. Visit and Like my Facebook Page if you want to read more of these.

Editorial Calendar

Editorial Calendar

  • Create an editorial calendar. Take some time to strategize the sequencing and content of your posts across all platforms.
  • Use photo posts instead of link posts on Facebook to generate the most engagement with your Page. However, that advice could change soon. Facebook is testing a new format for links that includes a much larger photo and no headline.
“My initial meeting with Betsy Lewis took the daunt out of daunting.” 
Mary Marquiss, Bend Oregon
  • Put a short testimonial (one or two lines) at the top of your business webpages. These days everyone is looking at reviews by others before purchasing. A good testimonial, right off the bat, is the beginning of building confidence in the mind of a potential customer. When possible, use the first and last name of the person giving the testimonial.

FB Comment box

  • If you like something – comment. Take the time to give  genuine compliments. Authentic words of praise are powerful and build connections.
  • Stop complaining. Social Media is here to stay. Instead, be adventurous. Get in the game. It’s the best thing you have going for getting the word out about your business, causes, events or products.
  • Stop all marketing messages when a catastrophe strikes ( such as it did in Boston in April.)
  • Be yourself. On Facebook the use of “self-referential words” like “I” and “me” generally receive more Likes.

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  • Use the same visual branding elements across all your social media channels, websites, blogs, and newsletters. I use my profile photo and my five petal orange flower (in various guises.)
  • Focus on adding value to your customer’s lives through your social media activities.
  • Don’t over automate your posts across the various platforms you use. Making connections requires the human touch for each one.

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  • Post regular deals, offers and specials on your Facebook Page. Give customers a good reason to like your Page and to keep coming back. 58% of Facebook users expect this after liking your Page.
Caption this photo!

Caption this photo!

  • Try a “caption this photo post” on Facebook. They get 5.5 times more comments.
  • Be timely. What’s going on in the world today that is of interest to your customers? Craft messages around the latest news, trends and topics.
  • Follow and observe brands and businesses similar to yours to see what they’re doing well.

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  • Reward your best customers!

For more (almost daily) social media marketing tips like these — visit and LIKE the Betsy Lewis Consulting Facebook Page.

The New Facebook: On Your Mark, Grab Your Cameras, GO!

Zuckerberg

Mark Zuckerberg making the announcement

On March 7th, Mark Zuckerberg, Chairman and Chief Executive of Facebook Inc., unveiled the new changes being made to the Facebook News Feed.

What the new Facebook changes mean for users

For users, the changes mean seeing bigger images and multiple feeds. The new feed categories will be: “Close Friends”, “Friends” in general,  “Music”, “Photos”, a simple “Chronological” feed, and a feed called “Follow” (for the brands and people they follow.)

A consistent user experience across all devices (computers, smartphones and tablets) is also a promised feature – one I am eagerly anticipating. I have used a tablet and smart phone in my Facebook activities with only moderate to poor success. Facebook will also be pulling a user’s full banner images in some posts. Text will be overlapped on images.

So, it’s time to grab your cameras — smartphone or otherwise.

It is going to be all about the pictures you post

For users and brands this means posting less text and more good quality engaging images.

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Apparently, Facebook has been “cluttered”.

Facebook changes and the impact on brands and businesses

The new Facebook will clearly be an improved experience for users. What is not clear is what will happen with the “Follow” feed — where the businesses and brands will be relegated. Marketers are questioning whether their Pages will end up languishing unseen in “Follow”.

I think we just need to wait and see how it plays out.

How to get the new Facebook

I signed up to get on the waiting list for the new Facebook, but so far it has not made it to my account. If you would like a preview and to get on the list also, here’s what you do:

1. Go to http://www. facebook.com/about/newsfeed.

2. Click on the “Join Waiting List” button.

3. Join me as we wait our turn!

So far it feels like “hurry up and wait”, but I’m sure there are users who have become comfortable with — what will soon be the old Facebook — and will be happy to be at the bottom of the list.

Combating Banner Blindness

This is a guest post by writer Petra Whitaker.

In January 2012, Facebook’s timeline layout became a mandatory feature, and its sprawling photo banner became the norm.  By April of 2012, Google Plus followed suit, and now we see a banner atop most major social media pages.  But do we really see these banners?  And what about those sidebar advertisements?  Is anyone even looking at them?

Betsy Lewis Facebook Profile

What is banner blindness?

According to researchers, we’re doing a lot of looking, but not a lot of seeing, and even less clicking. A decade ago researchers Benway and Lane coined the term banner blindness to describe this phenomenon.  In the mid-nineties the click-through rates for banner ads were roughly 9 percent.  Compare that with today’s meager rate of 0.2 percent.  It appears Benway and Lane were correct.  As banners saturate the web, we tend to ignore them more and more.

Not only do we ignore the ubiquitous banner, we also ignore sidebar ads—especially content on the right side of the page.  In the late-nineties Jacob Nielson used eye-tracking software to document this effect. He concluded that people rarely notice advertisements on the web.  In a recent interview, he stated that this phenomenon still exists today.

So what does banner blindness mean in terms of webpage layout and design?

When creating your webpage, consider layouts that set your site apart from typical Facebook or Google banner designs.  If you’re using a template that includes a banner, avoid the standard photo.  Instead, use artwork.  A recent study shows that banners with unique artwork are better remembered and recognized than those containing texts or links.  Frank Largeault, who studied banner blindness, suggests that one reason artwork may be more effective is specifically due to a banner’s peripheral location.   We may not be conscious of the content, but artwork may aid subconscious absorption.

Place important information in the F-zone.

F-Zone

F-Zone

Consider the F-shaped pattern—a well researched phenomenon.  Users tend to scan down the page and then across in an F-shape.  This means the top left side of the page is the most viewed.  Likewise, columns on the left side are viewed more frequently.  Information in the F-zone is more likely to be looked at, which in turn means it’s more likely to be remembered.

Because readers tend to scan, the best way to reach readers is to repeat important information.  For example, a logo placed in a single banner may be completely ignored.  Since the eye tends to jump around, a logo placed in multiple locations has a better chance of being seen.  The same is true for other important brand information such as contact numbers and email addresses.

It’s been only a year since Facebook and Google introduced their banner formats, creating even more banner fatigue than ever.  It won’t be long before these major social media platforms switch things up again.  And when that happens, it will be time to reevaluate your layout.  The important thing to remember is to keep it unique—be aware of what the major networking sites are doing, and create something different.

(Note from Betsy. On March 7th, 2013 Facebook announced a major change in the look and feel of its Newsfeed. As of now, all evidence points to banners continuing to remain as a significant feature.)

Petra Whitaker writes from Southern California where she graduated from UC Riverside’s Palm Desert MFA program.  Former editor of Family Times Magazine, and former poetry editor of UCR’s Mosaic, she currently serves as managing editor of Red Box Kite.

The quick and dirty list for launching your social media campaign

Launching rocket

1. Create the Name/Mission/Voice of the campaign.

2. Determine Target Audience of campaign.

3. Decide what your “Calls to Action” are – what specifically do you want your target audience to do?

4. Create Logo/Visuals – banner, square, font, colors etc. (You will use these in everything you create to brand your campaign.) Get a headshot or shot of the group.

5. Descriptive Content

a. Long – one or two paragraphs about you and your business.

b. Short – two or three concise sentences regarding the above.

c. Tagline.

6. Website (Can be one page – just as a reference source- contact information  etc.)

7. Determine what social media channels your target audience uses.

8. Research what businesses like yours are doing on the targeted channels with your target audience. Copy what has been successful (i.e. what type of posts engaging the target audience – what’s working.)

9. Decide if you will have an e-newsletter or blog?

10. Set up selected social media platforms (and blog and newsletter if you have decided to use them). Use the visuals and content you have created above.

11. Link all your internet sites – one with the other.

12. Determine who will manage the online community you will create.

13. Designate who will take photographs/videos and write content.

14. Create a posting calendar.

15. Create off-line materials – posters, fliers, business cards (be sure and add all your social media links on the documents).

16.  Launch the Campaign: Have a party, send out press releases etc. Get the word out on social media – share, invite and ask others to share/invite etc.

48 great ideas for Facebook posts

I often make a list of ideas for Facebook posts for my new clients. Here are 48 of them:

1. Use lots of images for EVERYTHING! Take a camera with you everywhere you go.

2. Inspiring quotes and quotes from authorities in your field.

3. Tip of the day – related to your business.

4. News articles or other sources with the latest news relevant to your business, target group or market.

5. Images of you at work – on the phone, your desk, your office.

7. Description/definitions related to your business..

8. Images of students in the classes or groups you lead or classes groups you participate in.

9. Seasonal greetings and post that fit the season.

10. Images and links to products you like, use or recommend.

11. “How to” ideas.

12. Videos of you addressing a specific topic.

13. Info about events, workshops or groups you are part of or participating in.

14. Classes you teach. Groups you are leading. (Get images of the group or you speaking.)

15. Continuing educations courses or conventions you are attending in your field.

16. Success stories or testimonials.

17. Posts about a person in the field you admire.

18. Why you do the work you do. Why it is important to you.

19. Information about your training and what was involved in that.

20. Recommended books, videos, websites and other resources.

21. Charts/info-graphs.

22. Solicit questions from your followers (LIKES) and choose one or two to answer (short or in more detail in a blog post.)

23. Upcoming media events of interest – TV shows, TED talks, radio shows, Telesummits etc.

24. Your recommendations for workshops, classes.

25. Images and short comments  about your everyday life – your dog, of you traveling, doing something interesting, with your kids – you as just a regular person.

26. Post a link to your newsletter in its entirety and then copy and paste the individual segments of the newsletter into your Facebook Page.

27. All your Blog Posts.

28. Ask Questions: “How are you … “, “What do you do … .” “How do you handle …” etc.

29. Things you are grateful for and appreciate.

30. How you are inspired by your clients. People that inspire you. Heartwarming stories.

31. How you feel about the work you do; your calling.

32. Things your kids said or say to you that were funny, insightful , changed your perspective.

33. A “live” happening; a vulnerable sharing  – a day that didn’t go so well for you, something challenging you struggle with.

34. Funny things that happened to you from the past or recently.

35. Links to other blogs with posts relevant to your target group.

36. Powerful or beautiful images and how they impact you, or paired with a quote you like.

37. Music clips.

38. Films you recommend. Film reviews or post others reviews.

39. Follow-up, feedback and “thank yous” .

40. Your personal thoughts and feelings as they come up – “ah ha moments”. “Live” discoveries while living your life, that might get others thinking or offer insights.

41. Specific info about your business, service or practice – what you do.

42. Your plans for the future – what you will be doing.

43. Image of you with customers.

44. Have someone interview you for a post on their blog, or offer to write a guest post and share those on your page.

45. Special announcement, sales you are offering – just for your Facebook Likes.

46. Introduce new products or services.

47. Secrets!

48. Ask a question.

I’d like to make this list an even 50. Do you have  ideas to add? Did I miss something?

How to invite people who aren’t “Friends” to LIKE your Facebook Page

You're InvitedEarly this morning I got this email from a client with a new Facebook Page:

“I must be forgetting something here. How can I invite people to my FB page who aren’t friends? I can’t seem to figure this out???”

People new to social media marketing (and aren’t we all) often ask questions in interesting ways that make me think!

Here’s how I responded:

Simply ask to “friend” people who aren’t yet your Facebook Friends and accept Friend Requests.

This is the best – build up your Friends. Make a Friend Request of everybody who sounds interesting or relevant to your cause or business.

After you have a new group of added Friends – use the “Build Audience” button on your Facebook Page’s Admin Panel to ask them to LIKE your page.

Use the “Build Audience” button on your Page’s Admin Panel to “Share” your Page and “Invite” your email contacts.

Ask a Facebook Friend (or Friends) to send out a status post with a recommendation to their Friends to LIKE your page.

Make sure there is a link to your Page in this request – so it’s easy for potential LIKERS to get to your page with one click. Also – tell your friends to use words like these, “Click on the link provided and then hit the LIKE button on my friend’s Page” Often people will just click the LIKE button below your friends status post – without actually going to YOUR Facebook Page to LIKE.

Add Co-Administrators to your Page.

They (or you on their behalf) can then use the “Build Audience” button to invite all THEIR Friends and their email followers to LIKE your page.

Go to people you really want to LIKE your page and send a personal message with a short pitch and a link to your Page. Ask for a LIKE.

You might want to reserve this for people who might be key to your cause or business.

Have links to your Facebook Page on all the platforms you use and ask people to LIKE your Page.

Make sure people can LIKE your Page from your blog, your website, your newsletter, and all your other social media platforms. Have a link to LIKE your Page on your email signature and on your off-line materials like business cards, fliers etc.

That said, my client with this good question is Beckie Elgin and she is a brilliant freelance writer using her skills and talents to advocate on behalf of wolves. Please visit and LIKE her Page, Wolves and Writing, right HERE. You can LIKE my Page, Betsy Lewis Consulting right HERE.
Did I forget anything?